The GreenTech idea reflects a simple but clear philosophy that goes back to our company principle: "Each new product that we develop has to be better than its predecessor in terms of economy and ecology."
And that is not always an easy task when you have more than 14,500 different products in your range. And yet our colleagues all round the world have been thinking and acting in accordance with this principle for decades – even before the word "ecology" became a catchword crossing the boundaries between generations. Year after year, they input a great deal of knowhow, commitment and great inventiveness to redefine standards with ever more powerful and efficient motors and fans that raise the bar ever higher, step by step, often even in giant leaps.
Sustainability is something quite normal for us when we develop new products and technologies. Even during the concept phase we optimise our materials and processes to achieve maximum environmental compatibility, energy balance and recyclability. While we are permanently working on improving motor technology, electronics and fluid mechanics, at the same time we are working on reducing energy consumption.
Our S-Force high-performance fans, for example, which overshadow all our competitors in terms of power, air performance and efficiency, would not have been possible without the perfect interaction of motor technology, fluid mechanics and intelligent electronics. Our high-efficiency HyBlade® fans are also based on a breakthrough in research. We needed a new hybrid construction to achieve the stability of high-strength aluminium with the lightness and malleability of plastics.